CASE STUDY / 06 OF 07
Grupo Ferreira Holding
Website Redesign
A brand-led website with considered hierarchy across screen sizes.
CLIENTGrupo Ferreira Holding
YEAR2022–2025
ROLEUX/UI Designer
FOCUSWireframing, Design system, Handoff
TOOLSFigma · Adobe Creative Cloud
01 / OVERVIEW
The context
Grupo Ferreira Holding needed a website aligned with its identity and clear for visitors to navigate.
The challenge
Create an intuitive site while translating its brand into a responsive digital experience.
02 / MY ROLE
What I did
I led the UX and interface design phases, from low-fidelity wireframes to high-fidelity prototypes, and prepared documentation for developer handoff.
03 / PROCESS
From thinking
to making
- 01Wireframing
- 02Prototyping
- 03Brand integration
- 04Responsive design
- 05Component documentation
- 06Developer handoff
04 / DESIGN
Ideas in detail.
Brand colors, typography and imagery were carried through the layouts. Style guides and component libraries supported implementation.
09 / OUTCOME
What moved forward
A responsive redesign with documented components and specifications for development.
